There are 4 key strategies for thailand whatsapp number forming the cost of goods:
Bundle pricing involves bundling several products together and selling them at a single price. For example, a hotel complex might offer its customers a bundled service: accommodation, airport transfer, and free breakfast.
The leading role in setting the price is in the discounts offered on the goods . This attracts customers to the outlet.
Another clever strategy used to attract customers to a store or website is to use the bait of big sales on limited items.
Sales
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A value capture strategy is a tactic in which a popular product is used to increase sales in a given category. For example, a product may be sold at a loss (at a very low price) in order to attract more customers to the business.
Very often we encounter such a situation in SaaS products, when companies offer a subscription to specific services without payment. Such an option includes only a few functions to demonstrate to consumers the capabilities of the service, software.
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3 Tools for Analyzing Product Lines
Studying and evaluating a product range is important to determine its strengths and weaknesses, competitiveness in the market, and identify opportunities for growth and improvement. There are many methods and tools for conducting product line research:
The Boston Consulting Group (BCG) matrix is an effective operational planning tool that allows you to classify products based on market share and growth rate. This matrix aims to divide products into four main categories: stars, cows, dogs, and dilemmas. Each of them has unique features and requires special management strategies.
The Ansoff Matrix is a tool that helps to determine the various directions of product line development. It allows companies to determine their preferences for working with existing or new markets and products. As a result of the analysis and use of this tool, four main development strategies are formulated. These are: market penetration, market development, product improvement, and product line diversification.
The McKinsey Matrix (GE) is an effective tool for assessing the attractiveness of a segment and the competition of products within it. It is based on various factors: market size and growth, level of competition, product quality, brand popularity, etc. As a result, nine segments emerge, which can be divided into three groups: leaders, contenders, and outsiders.
Systematic analysis and evaluation of products are carried out periodically to study in detail the changes occurring around. This allows for flexible adaptation to changes, as well as optimization of the use of resources and costs. Key points are the collection and analysis of data on sales, income, customer satisfaction and loyalty, as well as an overview of competitors' offers and other factors.