Personalizing Loyalty Programs
Personalization is really important for loyalty programs and other marketing activities. How does personalization help loyalty programs achieve more? These statistics tell us more.
Starbucks used games to collect data about customers.
Starbucks improved its marketing campaigns by 300% with games and personalization.
Email usage with loyalty programs at Starbucks has increased by 200% thanks to personalization.
Customers will also spend 300% more using offers from email personalization.
Half of the largest companies will have 25 or more kuwait whatsapp resource employees working on personalization efforts.
The same companies will spend more than $5 million on personalization campaigns.
Only around 15% of brands can be considered 'personalization leaders'.
Dedicated staff and inadequate cross-functional coordination can be two barriers to businesses achieving personalization in their marketing.
Other barriers to personalization include weak creative processes, insufficient knowledge/talent , and a company culture that is not compatible with innovation.