As a a user and indebted advocate of HootSuite, I understand how they have become a worldwide brand. The tools are incredibly useful in day-to-day social media management and create brand ambassadors by offering affordable online training courses, complete with a badge that users are eager to share as a sign of industry knowledge and understanding of the product.
Attractive work environments
Since I have lived in Vancouver, I have seen on the news, quite regularly, that the HootSuite HQ is the place to work. The beer on-tap, the yoga studio, nap area and the trendy work environment. At a recent hiring drive, the company advertised switzerland phone number library around 100 jobs, to which around 1,000 hopefuls queued outside. While only a talented few got to the next stages of the hiring process, many were attracted by the novelty of the forward-thinking company and the in-house perks that come with working there.
Don't be blinded
However, it is incredibly important to remember that for a long and sustainable workplace, the trappings of a fashionable environment, complete with yoga balls and pool tables are in no way a replacement for a structure of support, training and loyalty.
I have learnt a lot through my career (so far) from working in a few very different roles. I have realised that one must look beyond the bells and whistles of an attractive office. There absolutely has to be an established training procedure, a hierarchical support structure and a network of employees who believe in the company, their work, the product and each other.
The Secret to Company Retention by @JamesRCS
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