Unfortunately, if you’re new to this type of software, it can be difficult to choose between the two. When choosing a keyword research tool, you should consider the following factors:
Functionality: How many features do you get with a particular keyword research tool? Are those features worth the price?
Pricing: Keyword research isn’t cheap, especially if you manage multiple websites. Make sure your new purchase doesn’t end up being a huge overhead expense.
Reputation: . If you see any red flags, take them seriously.
Scalability: Finally, will your keyword research tool support the growth of your website? If the tool doesn’t offer additional features that will help you grow, you should look for another solution.
Not all keyword research tools are created equal. Finding the right one for your pet business will determine how well each solution meets your needs. But if you’re on a budget, Ranktracker is a clear winner.
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Create a List of Related Topics
When you purchase a keyword research tool, the first thing you’ll see is likely a search bar. For example, SEMrush’s dashboard looks like this:
semrush
Screenshot by Brandon Lee
Without a list of possible topics you can create content on, the search feature serves no purpose. However, do your best to brainstorm possible topics that you believe will resonate most with your target audience.
For example, researching pet care opens up a world of specialized topics, including providing protection for canine companions, a financial issue that many pet owners consider.
This niche covers topics like dog insurance that revolve around protecting the health and well-being of your furry friend . Pumpkin has tons of information on this topic and the best keywords for it.
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Reaching out to existing blog posts or landing pages in your niche is a good place to start, but you can also use Google Trends or People Also Ask. For others, enter a sample keyword into the Google search bar and see what you come up with.
Ultimately, compiling a list of target keywords will guide the copywriting and content creation process, which is crucial to nailing your search engine optimization in 2023.
Create a List of Focus Keywords
Let's say you run an online pet store and you wanted your website to cover pet products like:
Pet Toys
Pet Food
Pet supplies
You can now convert your topic titles into sample keywords that you can start analyzing with your keyword research tool. Here’s how it should work:
Pet toys → "affordable pet toys"
Pet food → "organic pet food"
Pet supplies "pet supplies near me"
See how we turned each topic into a kenya whatsapp resource focus keyword. Imagining possible keyword variations from your chosen topics requires some creativity and guesswork.
For more inspiration, use Google and Keyword research tools . They can come up with dozens of alternatives in seconds.
That’s why it’s important to first examine your niche. If you know the ins and outs of the pet business, you should have a great idea of what your target audience is looking for online.
Prioritize Search Intent
Prioritizing search intent is critical to running a successful SEO campaign. But what is search intent?