9. Work with TikTok influencers

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To improve TikTok SEO, craft descriptive, keyword-rich titles and captions that summarize visuals clearly and highlight key themes—don’t be cryptic or use unrelated terms.

This explains what a clip is about to both search engine latvia b2b email leads crawlers and the TikTok algorithm, giving your videos a greater chance of showing up for relevant search queries.

Collaborating with TikTok creators who have strong followings and high engagement levels can introduce your brand to whole new communities. Even nano or micro-influencers in your niche with only a few thousand engaged followers can be valuable partners.

Here are some ideas for potential collaborations:

Branded challenges and hashtag campaigns
Sponsored tutorials, tips and tricks, and how-to videos
Unboxing new products or reviewing a service
TikTok screenshot showing an influencer collaboration.
Account “takeovers”
Exclusive discount codes and offers
Remember—TikTok influencer marketing offers major growth opportunities but also risks if you don’t manage it strategically. Vet potential partners carefully by analyzing audience quality, typical engagement rates, follower sentiment and overall brand alignment. Don’t forget to establish clear expectations and messaging upfront.