The benefits of a TikTok account audit

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This research contributes to a greater understanding austria b2b leads of what’s working for your brand on TikTok. Your findings may also supply ideas for creative testing to optimize your brand’s TikTok presence.


Lewis learned a lot from auditing the Hollister and Gilly Hicks TikTok accounts. Some of those learnings have already translated into wins that have streamlined content production and boosted performance.

Here are just a few ways conducting a TikTok audit can drive similar benefits for your brand:

Refining your strategy
A TikTok audit offers an opportunity to dig deeper into your strategy, providing the context necessary to give your metrics more meaning.

KPIs can’t tell you everything. Not all views are created equal, obviously, nor is all engagement. We want to make sure we’re making a positive connection with our customer, which requires quantitative and qualitative research.
Alex Lewis
Senior Social Media Strategist (TikTok), Abercrombie & Fitch Co.
These insights are more than just helpful—they serve as a roadmap to refining your approach on the platform. In Lewis’ case, his work highlighted the content worth prioritizing, allowing the social team to focus on quality over quantity. “We’re not just putting stuff on the calendar just to meet a publishing quota. We’re ensuring that the content we share has a strong chance of performing well for us.”