Defining who will develop the work and sales strategies necessary to show philippines email list your business to the world is essential!
Are your leads coming to you but not converting into sales? Don't know what to do or where to start? Then you're in the right place!
In today's market, it is essential to invest in digital marketing to make this conversion in the most correct way and achieve greater results.
a sales team that is qualified to sell digitally, that understands Inbound Marketing, knows what leads are and how to convert them.
In practice, we know that it is not that simple and easy. Whether it is creating an internal department or hiring a dedicated digital agency, ensuring the efficiency and quality of a professional sales team is complex.
If you are taking your first steps in digital marketing or are wondering why your sales team is not generating the leads and sales it should, you have come to the right place.
Today we will show you 5 steps to have an above-average digital marketing team. Check it out below!
You + ideal team = results
First, before you can understand what to consider when building or optimizing a successful digital marketing team, you need to know if your team is above average and efficient. Let’s start from scratch…
From the moment your company realizes that it needs to enter or strengthen its presence on the internet, it does so for one reason: to attract more customers, close more sales and generate more results . More, always more.
This is exactly what determines the success of your marketing team: how much profit it can bring to the business with its investment.
This is the way to evaluate the performance of the marketing strategy that your internal department or contracted agency is executing.
“That’s easy, it’s obvious,” you might think. Well, it wouldn’t be much of a secret if it were just that. Just check your bank account at the end of the month.
But since your income doesn't multiply overnight – not even in one or two months of work – the way to do this month-to-month assessment is to define and monitor some KPIs (Key Performance Indicator).
KPIs: Methods for evaluating marketing strategies. With this information, you can determine what’s working and what’s not—and what needs to be adjusted.
If your KPIs haven’t improved in six months, I’m sorry to say, maybe your team isn’t as good as you think.
Don't worry, despite everything, all is not lost. There is still a way to start over by following some tips!
Be plural
One of the most common mistakes, especially for those who are just starting to invest in digital marketing, is having a team that is not very diverse . In other words, it has professionals with the same or very similar skills – which can be detrimental to other areas of the strategy.
If you only have planners, the execution of everything will be compromised. Just as you may have more professionals in the visual area and still have a lack of content. There are plenty of examples!
For your strategy to work and deliver the desired results, having a diverse and multidisciplinary team makes all the difference.
When you have an in-house digital marketing department, it is harder to have this diversity of talent due to the tight budget and the need for a lean team. This is a downside of doing this work yourself.
Perhaps you are lacking a professional with experience in Inbound, Neuromarketing and consumer behavior. This is where the possibility of hiring a marketing agency for your business comes in. However, you should carefully evaluate the agency you intend to hire. Get to know them and seek as much information as possible.
Give preference to performance agencies, which are full-service agencies with professionals specialized in each of the “aspects” of digital marketing. Therefore, whatever your need may be, it can be solved internally without any major problems.
Flow Digital has highly qualified professionals in Inbound Marketing , constantly working on innovation in current sales techniques to generate more visibility for your company.
Invest wisely, avoid unnecessary expenses, and have a quality service. Boost your sales and improve your results, talk to one of our representatives .
Each one in their own square
Having a diverse sales team is a very positive point and a real differentiator, since much of the market and its competitors do not have this multidisciplinary team. But be careful to ensure that this variety is actually real.
What does this mean? Your team must truly have professionals specialized in the proposed area of work. Everyone has to be ahead of the curve in what they know how to do.
Designers may be good at designing website layouts, but they’re not good at advertising. Copywriters may be good at writing blog posts and marketing emails , but they don’t know how to write a single social media post. And so on…
Again, this is true for both in-house teams and hiring agencies. That’s fine. The issue here is the work delivered and the results achieved.
Instead of “finding a way”, the ideal is for your company to have someone who really knows how to do a certain task. At some point, the quality of the work will be compromised – sooner or later.
It is one thing for this to be an exception in the face of a need, but it cannot become a rule. A “stopgap” cannot become definitive.
Qualification
Everything we’ve discussed so far has to do with the fundamentals of any digital marketing team’s work. In fact, teams in any field. Of course, it’s all about the qualifications of its professionals!
When recruiting new employees, the candidates’ qualifications are paramount. Academic background, additional courses, previous experience, the type of knowledge and skills they possess… Evaluators consider a number of factors.