Rhode-chella: Photo-ready pouts

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As the weather heats up in the northern antigua and barbuda b2b leads hemisphere, so too are in-person events. From festivals to fundraisers, sponsorships to sporting events, brands are turning IRL moments into opportunities for meaningful community engagement on social. By taking their followers behind-the-scenes of some of the biggest events of the year, social teams are winning over audiences and creating social-first experiences that translate to increased awareness and brand love.

Let’s dive into our lineup of brands who capture the magic of in-person experiences online, and takeaways you can use to extend the cultural caché of your events.

During a year when many brands pulled back on influencer activations at Coachella, Rhode followed suit and bet on user-generated content (UGC) instead. Enter: the TikTok famous Rhode booth that gave festival marketing a “clean girl” twist.

Part photo booth, part lip gloss dispenser, Coachella goers were keen to capture content inside of the sleek, chic structure. The activation helped amp up the buzz surrounding their line of lip products and lip phone case.

A Rhode Instagram Reel showcasing how to use their viral booth and UGC photos

According to Sprout Social Listening data from April 8 to April 20, 2024, mentions of the Rhode booth and Coachella drove nearly 2.5 million impressions during the festival on X (formerly Twitter). The brand and its booth boasted an impressive 95% positive sentiment rate.

Comments on a Rhode TikTok about the booth where commenters express their interest in using it after Coachella