Results.below Are Some of the Fundamentals: Embrace Email Analytics We've Discussed the Importance of Analytics in . Web Copy, and Email is No Different. Every Email Service Provider I’ve Ever Worked With . Provides Complimentary Analytics.though All Metrics Are Important, the Three Most Important Are Open Rate, Click-through . Rate, and Unsubscribes.let’s Break Down Each One and See What You Can Learn From These . Metrics.email Open Rate: Your Open Rate Indicates How Many People Open Your Emails.
Open Rates . Tell You How Good Your Relationship is With You costa rica phone number database Subscribers. If Your Open Rate is . Low, It Usually Means You Have Many Unengaged Subscribers. You Need to Focus on Providing . Value and Managing Expectations. Here Are A Few Tips on Raising Your Open Rate.click-through Rate: . Your Ctr Shows How Many People Clicked on a Link in Your Email. If Your . Ctr is Low, You Are Either Not Targeting Your Message Well Enough or Simply Not .
Getting Through. In This Case, Focus on Improving Your Copy.unsubscribe Rate: Finally, Your Unsubscribe Rate . Tell You How Many People Have Clicked the “unsubscribe” Button at the Bottom of Your . Email. If Your Unsubscribe Rate is High Relative to Your Opt-in Rate, You Have Some . Serious Work to Do. View Your to What You’re Doing Wrong . And Make Fixes From There. For Instance, if a Subscriber Leaves After a Marketing Email, .