When carrying out his work, the brand manager must always start from the main competitive advantages of the brand he represents. At the same time, he must have a deep understanding of the needs and values of the target audience he is addressing. Combining these aspects with others must give rise to a branding strategy that will lead the company to achieve its goals.
Brand manager
This profile is one of the most sought after in the field of marketing and communication. How much does a brand manager earn then, if they are a highly valued professional today? We take as a reference one of the portals that reports this type of data, Glassdoor. The latest update on brand manager salaries in Spain highlights an average of 52,386 gross euros per year, rising to 82,718 in the case of senior professionals.
Do you want to know what aspects influence the final germany whatsapp data salary of these highly specialized profiles? Here are some key factors to know how much you could earn as a brand manager for a company:
Highly qualified training and studies.
Professional experience within the sector.
Career in companies and firms as a brand manager.
In short, there are divergences between these junior profiles, those who are just starting out, and the senior ones, as happens in other jobs. Over the years, zeros are added to the annual salary of those who work as brand managers.
What to study to become a brand manager?
Becoming a brand manager requires specialized knowledge in marketing and communication. Today there are various training proposals that are usually among the most appropriate for getting a job as a brand manager. The ideal option is to opt for postgraduate degrees in marketing and corporate communication and brand management , where the focus is on the importance of analytics in order to outline a good branding strategy and what tools and solutions we have to achieve the set goals.
In the case of EAE Barcelona, students find two specific programs that focus on the knowledge and skills that a profile with these characteristics entails, so if you are wondering what to study to be a brand manager, it is interesting to have these proposals:
On the one hand, there is the Master in Marketing Management , to have a global and complete vision of what it means to be at the forefront of the image that a firm projects.
From another, very specific one, the Master in Corporate Communication & Brand Management.
The key, along with specialising and taking master's degrees like these, is experience, which is why doing internships and having a highly practical approach to studies, as is the case with both programmes, will be a plus when it comes to standing out among other similar profiles.