How to improve website loading speed

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For example, if your site loads in up to 3 seconds, then this is definitely a fast and good result. Up to 6 seconds is a good average. However, anything over 6 seconds definitely requires some work.

However, as we found out above, not all services measure loading speed in seconds. The same PageSpeed ​​Insights uses values ​​with points, from 0 to 100. Here, if your site's indicator is up to 49 points, this is a red, critical value, 50-89 is an average level that still needs to be worked on. 90-100 points are an excellent value.

Good PageSpeed ​​score
Good PageSpeed ​​score
If you have reached the green zone, then this is enough. It is not necessary to bring the value to exactly 100 points out of 100.

Don't forget to measure the download speed separately for the mobile and desktop versions, as the results may differ.

Mobile version downloads
Mobile version downloads
For example, here we see that everything is fine with the desktop version, but there is still work to be done on the mobile version.

Why you need to improve your website loading speed
If this is not obvious to you, we will explain it. The speed of loading a website directly affects two things: website usability and conversion. Various studies are constantly being conducted that prove that the time it takes to load a website directly affects the user experience. For example, here are some conclusions from the Aberdeen Group study:

85% of mobile phone users would like a website to load as quickly as on a PC. If their expectations are not met, they leave the site.
Increasing your website loading speed by just 5 seconds can easily increase your website conversion by 12%.
With every second of loading, conversion drops by 5-7%, and the number of page views decreases by 11%.
This is only what concerns conversion, but there is also usability. For example, according to a study by Strangeloop, the following theses were identified:

8% of users say the main reason they left a site was gambling data korea phone number of slow page loading.
On average, a user is ready to wait only 2 seconds before he sees at least some information. By the way, a preloader can help you here, with it, users are ready to wait 40 seconds.
If a page takes more than 3 seconds to load, 57% of users are ready to leave it.
I think you get the idea. Taking the time to work on your loading speed will not only give you a better user experience on your site, but you'll also earn more money.



Here we have reached the main section of our guide - how to reduce the loading time of website pages. In this section we will talk about such things as: