The dilemma between email marketing

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Determining when to send a mass email marketing campaign or when to send individual emails can be a complicated task. And even more so when you use marketing automation software . VS. mass mailing appears more and more often. That's why you should know how to clear up the doubts. While it's exciting to be able to develop a mass mailing campaign and plan each step, it's not always necessary to do so. Sometimes it only makes sense to send a single communication. To help you clear up the confusion, it's best to look for answers to these questions: Is the content time-sensitive? An email campaign involves a series of steps that cover each phase of the conversion funnel . When you have a seasonal newsletter or want to send communications relevant to specific seasons, holidays or events, that email doesn't have to be part of a campaign.

This is made up of people who unsubscribe or clinics email list complain about your emails. But it also includes people who don't see your pieces because they automatically end up in the spam folder. You need to address this issue to increase your email click-through rate. Some options to prevent bounces include the following. Ideally, though, you should clean your database on a regular basis. Have an option for people to set the frequency of sending. But also to unsubscribe. Always use segmentation and personalization. Remove subscribers who no longer engage with your brand. This data will impact your bottom line. 10.- Try everything Increase your click-through rate on test emails The only way to know what's working and fix what's not resonating with your audience is by testing. Ideally, you should run different A/B tests where you compare your subject lines, your texts, the design, the call to action, or the schedule.