A bad website has reached this stage due to features that are detrimental to its performance and navigation. Knowing these details is important for proposing corrections or even starting a good project from scratch.
Have you ever stopped to think that your brand might have a bad website? Don't worry, we're not saying that it actually is. The problem is that many people and companies don't understand the parameters used to classify the quality of web pages. As a result, they miss out on the opportunity to attract more people and gain more visibility online.
Good websites are built by fulfilling requirements in a wide range of fields. It is important to be concerned about the look, performance, features and functionality during navigation. If these issues are not met, companies will hardly achieve the results they expect.
So, if you want to analyze your website to suggest adjustments, or even if you are just starting to build it and want to avoid making mistakes, this post will be of great help. We will show you the factors that make a website bad.
Has little or no content
Content is important for websites to build authority within a market segment. That’s why so many companies have invested in Content Marketing over the past few years.
The idea is to talk about different topics, associated egypt whatsapp data with the main commercial activity and, in this way, show that the company is capable of providing good services or selling quality products.
Websites with a lot of content give a very positive response to Google. The platform's monitoring mechanisms, the famous algorithms, rank websites that are rich in information and have a lot of links better.
In other words, the busier and more valuable a website is, the better it is seen by Google, which results in a better position on search results pages.
In addition to bringing authority, Content Marketing also has a positive influence on the company's revenue.
Blogs associated with company websites have the potential to attract more traffic, that is, people who are interested in this content. After that, it becomes easier to convert these people into customers of the company. It's a cycle that never ends!
It takes a long time to load
Have you ever visited a website that takes a long time to load? It's really annoying and ruins the entire experience. Even if the delay is minimal, the user feels the impact and no longer evaluates the quality of the website in the same way.
If we take into account that loading the website is the first experience the consumer has when accessing it, then everything starts to go wrong from there.
Today, the average web page load time is three seconds. This should be the target number that every business should aim for.
Of course, staying below this is great and adds even more value. However, bad websites often exceed these three seconds of loading time, and if you want to avoid these pages, you need to ensure that they work properly.
Slow loading can have several reasons, including:
unoptimized images;
excess resources on pages;
inappropriate loading format;
lack of use of AMPs;
high server response time.
You must invest in important practices to reduce this loading time and prevent your website from being considered bad and ending up penalized within SEO parameters.
Lack of contact information
With so many business options on the internet these days, if you don't position yourself correctly, you'll likely lose customers to your competitors.
Users want information when they search for a particular brand on the internet. In other words, a bad website is also one that does not provide the company's contact information to users who access a page.
Contact information is considered essential. Without it, how can you trust the integrity of the brand and do business with it?
Users who arrive at a website and cannot see simple contact information such as email, social networks, telephone and other channels will certainly not feel the security needed to do business.