trigger messages depending on the user's actions on the site,

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Choose what you will talk about, prepare the text of the message and pictures for distribution.
Select the appropriate segment and launch the mailing. For example, you can select only those who were interested in working with marketplaces and send them an invitation to the webinar "How to find a marginal product for marketplaces."
Mass warm-up mailings can be done both by email and in the Telegram bot.

Warming up users with mass mailings
Conversion to lead
Carrot quest tools help collect more leads from the site on the same traffic. This section showed three mechanics that motivate users to leave a request:

answers to user questions,
personalized lead bots and pop-ups.
They also explained how user data can be used to return visitors to the site and increase conversion into leads.

Mechanics: trigger messages depending on user actions on the site
Scenario: qualification and collection of applications from the site
The purpose of the script is to qualify users, collect requests for a demo, and lead them to a phone conversation with a manager.

How the script works

The user entered the site. The user did not register, did not leave contact information.
After 30 seconds on the website, the user will see a message in the chatbot, which motivates them to answer qualifying questions. For example, you can offer free access to the service for a day.
The user's answers are saved in the Carrot quest user card and in the CRM, if necessary.
If the user has left a phone number, the system will first check whether the managers are working hours.
If it’s working hours, the manager will call as soon as he has the opportunity.
If the time is not working, the user will receive a message on WhatsApp that their application has been received, but the manager will contact them during working hours. You can add time slots so that the user can choose a time when it is convenient for them to communicate. This data will be saved in the user card so that the manager can see when he should call.
Qualification and collection of applications from the site
You can qualify users on the site both in chat bots and in pop-ups. Marketers list of spain cell phone number of the service "ATOL Online" together with the growth team Carrot quest conducted an A/B test: which tool will site visitors interact with more actively .

50% of users saw a lead bot with qualifying questions, 50% saw a quiz in a pop-up.

Option A: Leadbot for qualification
Option A: Leadbot for qualification
Option B: Pop-up quiz for qualification
Option B: Pop-up quiz for qualification
Results for 4 months:

Lead bot Quiz in pop-up
4.8% conversion to application from reading 5.8% conversion to application from reading
Conclusions : the audience of the ATOL Online website responds better to the quiz in the pop-up, so in the next iterations the growth team will use this mechanic more often. Visitors to your website may react differently to the tools, so we recommend conducting A/B tests before a full-scale launch of the mechanics.

Want to collect more leads on the same traffic?
Contact the Carrot quest growth team — they will set up scenarios and help increase revenue from the site up to 25%.

We will offer the first mechanics for the site during a free consultation.