The revenue champions podcast organic social media posts

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Through this brand affinity, we create demand for our product.To do this, cognism is implementing a content plan that allows it to develop a strategic narrative and provide unique points of view, which are distributed through multiple channels. Cognism's media machine content plan here’s a real-world example based on cognism’s online b2b sales podcast, cold calling live”: cold calling live episodes provide insight and editorial value that are redistributed across the following media: cognism's sales digest newsletter.

Paid posts on social networks influencer posts bc data malaysia blog posts cognism's cold calling live content plan alice clarifies: our media machine has built a community invested in cognism; our followers talk about us in a positive way on social networks (dark social!), which perpetuates and accelerates demand.As the cognism community has grown, alice's team has seen some amazing results: podcast listeners: increase in sales digest newsletter subscribers: increase in trade fair participants: participation rate doubled to .

And this strategy has also led to an increase in high-quality inbounds who are already familiar with cognism and its product. Restructure the content team for demand gen the old content model (pre-planned content calendars, focus on volume rather than conversions) wasn’t fit for the new world of demand generation. Alice had to reorganize cognism's content team into two hubs, with each hub focusing on two aspects of demand gen: demand capture and demand creation .