Data access and security management

[sakibkhan22197]

A CDP should easily integrate with existing systems such as CRM, email platforms, ERP, and other automation tools. The more integration options there are, the more efficient the system becomes: it provides access to all data for teams.

Assistance in analysis and forecasting

CDPs have tools to analyze and predict customer behavior based on the collected data. This helps build forecasts, identify behavior patterns, and make strategic decisions based on data. For example, a CDP can predict the likelihood of customer churn or the potential outcome of marketing mechanics.


CDP works with confidential customer information and provides a high level of security. It is important that CDP supports access rights differentiation and complies with data protection standards (e.g. GDPR ), which is critical for businesses working with customer information.

We will offer personalization mechanics for your website.
Our experts from the growth team will analyze the lead generation funnel and tell you where you are losing leads. They will come up with hypotheses and calculate conversions and revenue.

About submitting an application
Criteria for choosing a CDP system
Based on the key functions and tasks of the company, you can make a list of important parameters for the CDP. We got the following list:

1. Scalability and flexibility. The CDP should easily adapt to the growth of the company, support the increase in data volume and new integrations. It is important to choose a system that can be easily adapted to changing business needs, adding new modules and functionality as needed.

2. Simplicity of the interface. An intuitive interface will reduce the time it takes list of malaysia cell phone number to train the team and reduce the risk of errors. It is important that users can easily work with the system without having to ask developers or technical specialists for help at every stage.

3. Integration with other tools. The CDP should easily integrate with the tools you already use to exchange data in real time. These could be CRM, marketing automation platforms , email newsletters, analytics platforms, and other systems. The more integration options, the more valuable the CDP is for your business.

4. Price and pricing model. Compare the different payment options that CDP services offer. Some systems operate on a subscription model, while others charge for the use of additional modules or services. It is important to understand how the cost of the system relates to your budget and needs.

5. Data security and compliance. A CDP should have tools to protect data, ensure compliance with standards, and provide access rights differentiation features. Data security is critical for all companies, especially in sectors where personal data plays a key role.

6. Support and updates. Make sure that the service you choose offers quality technical support and regularly updates the system. This is especially important for services that are constantly adapting to new market requirements and technological changes.