Large companies can afford to make promotions on social ads with investments much higher than those that an SME can afford.
They have a large audience of admirers
Having fans of a brand on social media is a list of phone number in philippines great advantage to achieve a great organic reach on posts.
Major brands that are well established in the offline market have loyal followers who defend the brand and who help them by even answering questions about the brand from other followers on social media.

They do not need to promote their products or services
Large companies do not have the need to publicize the advantages and uses of their products or services to their public, since they are well-known and, instead, they take advantage of their publications and campaigns to create striking and daring content, which has a greater impact on social networks.