Long before the Internet, offering or selling products through mail order was a common practice. In the late 18th century, nursery owners used printed catalogs to sell plants and seeds to gardeners. In 1744, in the American colonies, Benjamin Franklin began selling books through his own catalog and was the first to promote the idea of “satisfaction guaranteed or your money back.”
The idea of sending letters by mail announcing promotions and product launches directly to consumers was widely disseminated. Retailers saw this method, called “direct mail,” as a way to reach their target audience directly. Sometimes, birthday coupons, gifts, and discount vouchers were distributed.
With the advent of the internet, the idea of reaching people directly took on new forms with email. As a result, email marketing continues to be the second most widely used strategy in digital marketing. All of this belarus whatsapp data is because it offers a direct and personalized channel to reach the target audience.
When did email marketing emerge and what is it?
Email marketing has its roots in the early days of the commercial Internet, when email became a widely used communication tool. The first major success story dates back to 1970, when Digital Equipment Corp. achieved $13 million in sales after sending 400 emails promoting the company's computers.
The idea is very similar to the old direct mail, but its main benefit is the savings on paper and shipping. The idea of using emails for marketing purposes arose naturally, as companies realized the potential of communicating directly with customers through their inbox.
Email marketing is the practice of sending commercial emails to a group of people. These emails can be promotional, informative, or designed to build customer relationships. Unlike other forms of digital marketing, email marketing offers the ability to segment audiences and personalize messages based on the interests and behaviors of recipients.
What is the difference between email marketing and newsletter?
Although the terms email marketing and newsletter are often used interchangeably, they have distinct purposes.
Email marketing is a broad category that encompasses any type of email sent with the intention of promoting a product, service, or brand. This can include promotional campaigns, exclusive offers, cart recovery emails, and more.
On the other hand, a newsletter is a specific type of email marketing focused on informing and engaging. Newsletters are usually sent out regularly and contain updates, news, articles, and information relevant to the audience. Their main goal is to keep the audience informed and engaged, rather than directly promoting products or services.