The advantage of Telegram is a larger amount of personalized content — in one feed of tabs there are personal and work correspondence and channels that the user has subscribed to and which, accordingly, are interesting to him. That is, the user's contact with content and advertising messages becomes literally "close" — in one application with friends, relatives and colleagues. Due to this, advertising in Telegram channels has a high conversion rate — several times higher than in social networks and e-mail newsletters. And that is why it costs more...
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The downside of promotion via Telegram channels is the high risk of wasting your budget. Without analytics and understanding of marketing mechanics, you can miss the target audience and the message and format of your advertising message. That's why it's so important to study the principles of messenger marketing and use analytics data.
ALEXANDER SMIRNOV,
Head of the Targeting Group, Demis Group
I believe that advertising in Telegram can be suitable for any type of business, the main thing is to find an approach to promotion and correctly “package” your product. If you look at the presence sweden email list of advertising in Telegram, you can assume that the most popular niches for promotion are:
News and Media
Personal blog
Sales
Business and Startups
Cryptocurrencies
Psychology
Technologies
Education
Marketing, PR, advertising
Travel and Tourism
What do you need to know about launching ads in Telegram?
Let's start at the very top: in the conversation feed, subscribers see a "preview" of the message — the first characters of the post. You can attract attention to the message at this level with emojis and clickbait headlines.
Telegram channel and start making money
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