What does medical influencer marketing provide in sales?

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According to Ipsos, in 45% of cases patients prefer to buy medicines prescribed by a doctor. The indicator has not changed for years, so working with the medical community has been and remains a priority for pharmaceutical brands. This includes working with medical representatives of companies, scientific conferences, practical seminars and master tunisia telegram database classes. Cooperation with doctors-bloggers opens up new prospects for the pharmaceutical business.

Coverages
Companies can use work with opinion leaders to promote existing products and to provide information support for the launch of new drugs. The key advantage of cooperation is the high reach of advertising placements. Popular medical bloggers gain hundreds of thousands of subscribers, and sometimes millions. This ensures that publications receive more views. Therefore, such a sales channel even surpasses the classic model of offline cooperation.

Transparent analytics
Promotion through doctors' blogs attracts with transparent metrics for assessing the effectiveness of placement. This is exactly what medical marketers lack in the classic model of cooperation with health workers. Tracking how many clients a particular specialist has brought in offline is still difficult, even taking into account the emergence of electronic prescriptions and other solutions based on artificial intelligence. In blogs, it is easier to evaluate effectiveness: through UTM tags or promo codes. The user path can be tracked at all stages of the sales funnel.