When your user visits a page, be it a landing page , website or e-commerce , that has the Facebook pixel installed (code inserted to mark the actions that the user has performed), the visitor's actions will be recorded.
This way, the platform will know which customer took action after seeing an ad on Facebook. This way, you can reach the user again from the “Custom Audience” options.
Therefore, the more conversions that occur from your website, the more Facebook will be able to evaluate your audience . This means that your ads will always be shown to people who are more likely to take the iran phone number resource actions you want them to take — this is what Facebook itself calls conversion optimization.
What is Facebook Remarketing for?
Did you know that Facebook remarketing is an efficient tool for online campaigns and actions? It can promote a specific brand and, consequently, stimulate and boost sales on your website .
In other words, with this type of strategy, it is possible to boost your business's ROI , regardless of its size or segment of activity.
One of the main benefits of remarketing is that it delivers the right message to the right people at the right time. By reaching customers who are most likely to buy your product or service, this tool increases the chances of conversion.
In addition, managers can create their ads quickly and easily , segmenting the audience according to their customers' profile and increasing the visibility of their ads according to the resources invested in.
What is the difference between remarketing and retargeting?
There is often confusion when differentiating between remarketing and retargeting. The main reason is that both concepts share many objectives. In both cases, the focus is on impacting the same customer again with a targeted offer to increase their chances of conversion .