What is trend spillover and why do you need this information?

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Communicate with industry professionals as often as possible. This will allow you to take a fresh look at the organization of processes, gain insights and an experienced assessment of your actions.

Another potential source of trends is industry austria whatsapp number data events: conferences, forums, expert presentations. However, I do not recommend in-house managers to attend narrow-profile events on influencer marketing. They usually concern the agency approach, which is not very relevant for company specialists.

It’s better to attend large marketing events: useful speeches on influencer marketing are held there. My favorite is the Epic Growth Conference . Here, influencer marketers who have actually done something with their own hands on behalf of brands share cases, life hacks, and approaches.

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The influencer marketing market is not uniform. It cannot be said that it is equally developed all over the world and in all industries. At the same time, all geographic and industry markets are relatively open, so trends and expertise flow from some more developed ones to others, less developed ones.

At one of my community's meetups, we discussed the global market and came to the conclusion that China and Korea are the coolest right now. They are the first in working with bloggers in terms of accumulated expertise in the industry. Russia is in second place. Let me clarify: not by the number of bloggers or by market capacity, but by the level of influencer marketing expertise.