Use the email analytics tools in your ESP to track delivery rates

[Rakibul200]

Monitor Performance: open rates, bounce rates, and other key metrics to identify and address issues promptly. Follow Best Practices: Adhere to email marketing best practices, including providing a clear opt-out option and respecting recipients' preferences. Domain Reputation vs. IP Reputation One thing that often confuses people is the difference between domain reputation and IP reputation. So let’s clear that up before we finish! Domain reputation refers to the trustworthiness of the domain name you use for your email marketing (e.

While IP reputation pertains to the south korea telemarketing list credibility of the IP address (e.g. “”), used to send those emails. So domain reputation refers to “who” is sending the emails and IP reputation refers to “where” the emails are being sent from. Together they make up the email sender reputation. domain vs ip reputation email marketing Both influence deliverability, with domain reputation affecting all emails from a domain and IP reputation affecting emails sent from a specific IP address.

Since the IP address a domain uses can easily be changed and is often shared, email providers are increasingly focusing on domain reputation for filtering out spam. But luckily, the measures you need to take to improve (and then maintain) your domain reputation are exactly the same as those to improve your IP reputation, and therefore your email sender reputation as a whole!HubSpot usually isn’t the first platform that comes to mind when people think of ecommerce email platforms.