In addition to questions about the effectiveness of search engine optimization in general and the effectiveness of its individual tools, respondents were asked about their SEO goals in 2019. When asked what marketers are trying to achieve with their efforts in this area, the bulk of the answers were distributed as follows:
Increase in traffic – 40%;
Conversions/sales – 31%;
High positions in search engines – 12%;
Brand recognition – 9%;
Return on investment/revenue – 4%.
Zazzle Media experts noted that the priority of rwanda company email list the goal of increasing traffic has increased almost 2 times compared to 2018. But conversions as an SEO goal were singled out by 6% fewer respondents this year. In 2018, conversion was named the main goal by 37% of marketers.
The importance of SEO ROI has dropped by 4 times. Zazzle Media believes that this fact points to a problem in measuring the correlation between SEO and sales.
Zazzle Media Report Summary
In the conclusion of their report, the authors turn to the topic of “ content SEO ” and note:
Content is incredibly valuable, and we hope that more and more marketers will test and embrace new formats of quality content .