Of course, it should be understood that the promotion strategy and work on each specific project will differ, but a company in which all processes are well-established, as a rule, has a certain standard list of works for the first 2-3 months. Depending on the results achieved, the strategy will be adjusted every month in the future.
Reporting
Once you start working, you should receive somalia company email list monthly reports with important information such as traffic changes, goal achievements or number of transactions completed, as well as a list of the work completed during that period.
The availability of project reports allows you to compare the results obtained after completing certain actions with the indicators in previous periods.
At the beginning it was already mentioned that work on online promotion is very diverse and includes a long range of areas. Website creation is no less labor-intensive process, a professional approach to which involves the involvement of specialists of different specializations.
Low prices are usually found in companies that have difficulties with clients or simply promise more than they can actually deliver. And also in those that are only formally a company, and the work is mainly done by freelancers remotely. The quality of the output product and the efficiency of services in such companies leaves much to be desired.
Guarantees through performance metrics
Sometimes small business representatives' expectations regarding the effectiveness of online promotion services do not match the results obtained, and they become disappointed in Internet marketing. But the reasons for frustration are not always rationally justified.
The point is that customers often do not understand the specifics of the processes, according to which a tangible effect is usually possible only over a long distance. It is necessary to understand that at different stages these indicators may be different and the failure to increase sales in the first few months does not mean that the chosen strategy is wrong.
There are many different indicators, so-called KPIs, to evaluate efficiency. To understand which KPIs are important in online advertising, just look at the sales funnel. What stages are there? And what indicators can characterize these stages?