Benchmarking report on Email Marketing in Italy by GetResponse > If you answered yes to any of these questions, then you’ll be happy to check out our newly updated Email Marketing Trends and Analysis 2020 report , which examined over 5.5 billion emails sent by our clients from July 2019 to June 2020. Inside, you'll find the latest email marketing statistics and insights to help you make informed decisions about your email marketing strategy. Below, you'll see a snapshot of the key findings and what they mean for your business.
1. Want higher conversion rates? Focus on value and uk telegram data simplicity. One of the new areas we decided to analyze is the impact of adding extra fields to your landing page signup forms on average conversion rates. It's an old marketing adage that adding any extra fields to your forms will dramatically decrease your conversion rates. We wanted to test with data whether adding any potential extra field will actually lower enrollment rates, and it looks like it will.
So, here is the average conversion rate of the landing pages our clients saw and the length of their forms: Number of fields in the form 2 3 4 + Average conversion rate 3.07% 1.22% 1.16% From the table, we can see that the adage was correct. Shorter forms see higher average conversion rates. If you only have two fields (say, name and email), you'll have an average conversion rate of 3.07%. If you ask for more information (say, phone number), your signup rate will likely drop by more than half (1.