SEO Case Study on Promoting an Online Auto Parts Store

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Lead Interest Level in Ordering (Conversion Rate Formula) CR = Total number of conversions ÷ number of leads × 100%. In online promotion, the conversion cost is also important. The conversion cost formula is extremely simple: sum of the costs of all conversions for the period ÷ number of these conversions For example, we take three conversions, the cost of which is $10, $12 and $15. We sum them up and divide by their number (three). We calculate: That is, the average cost of conversion in our case is $12.


3. Of course, this is the simplest example. Usually, we have to work with much larger volumes of numerical data and look for options to automate the calculation process. But this is a topic for a separate conversation. What conversion rate is considered normal? This is a very important point. Most beginners simply do not know what conversion rate is considered ghana phone number list high, normal or low. Google answers this question very succinctly: a normal conversion rate is 2-5%. And here you should have a logical question: normal for whom? The thing is that standards vary in different areas of business and marketing.


Somewhere 2–3% is a great indicator, and somewhere 5–7% is too little. Here are some examples in different areas with average CR indicators for the market for them: real estate sales - 2.9%; B2B consulting - 5%; business services - 3.5%; healthcare - 3.5%; legal services - 3.3%; tourism - 5%. Note that these are average figures. In tourism, for example, 19.7% is considered a high CR, and in B2B consulting, 21.7%. The minimum conversion threshold is also different for each area, and this should be taken into account.