[Beauty industry] LINE mini app implementation cases

[ishanijerin1]

1001mille felt that there was an issue with the low repeat rate of customers who booked through their reservation site, so they aimed to create a system that would allow them to complete all reservation and repeat measures in-house .

One of the things they introduced was a LINE mini app that also has a reservation function .



At the same time, we implemented measures to give users a sense of value, such as giving double the points to customers who made reservations through the LINE Mini App.

As a result, within three months of its launch, the number of users making reservations via the app surpassed the number of reservations made via the booking site .

Furthermore, according to a customer survey, over 95% of respondents said they would like to make reservations via the app again next time .



This result could only have been achieved because LINE Mini Apps has a large number of users and does not require the user to download the app.



■ Functions of the LINE mini app introduced

reservation
Point Card


■Measures taken in parallel with the introduction of LINE Mini App

Changes to the point system (e.g., giving taiwan email address double the points to users who make reservations via LINE Mini App)


■ Changes due to the introduction of LINE Mini Apps and measures

Within three months of launch, the number of users booking via the app exceeded the number booking via the booking site.
Reduction in reservation management work due to a decrease in telephone reservations


(Reference: LINE Mini App Case Study: "About 50% of customers return without going through a reservation site! Promoting repeat visits to a beauty salon using a LINE Mini App" (1001mille) )
" Kit-Curu " is a LINE mini app packaging service provided by our company, iRidge Co., Ltd.

In addition to features for communicating with customers, such as stamp cards, coupons, friend invitations, and message delivery linked to the official LINE account, it also has a customer analysis function, including usage status, so it can be used as a CRM.



This service is recommended for salons and other businesses that are struggling with attracting customers and sales promotion, as it allows you to conduct customer analysis while creating and maintaining points of contact with customers and then reflect the results in your next measures.