Common Spammy Words to Avoid

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Here are some critical steps on how to maintain a robust email list:

Regularly Clean and Segment Your List
When cleaning your email list, you can do it differently, like removing duplicate emails, correcting obvious typos (gamil.com instead of gmail.com), and deleting bounced email addresses.

If you want to segment them, you can do it by grouping subscribers according to their demographics, behavior, or purchase history. Personalizing content to cater to each segment’s needs and interests is also possible.


Ensure that the people who sign up for your emails get valuable things from them, like helpful information, special deals, or fun things to read.

Respect your choice of frequency: Don’t send too many emails to your followers; this can make them want to unsubscribe more often.

Properly handle bounces
Quickly get rid of or fix email addresses that “hard bounce,” which means they fail permanently, like a fake address. Watch out for “soft bounces,” which are brief problems like a full mailbox; if they happen a lot, you might want to eliminate them.

Best Practice #4: Pay Attention to Your Email Content and Design
Besides the email content, the copy matters too. You can avoid sending it directly to the spam folder by considering these things:

Avoid Spam-Triggering Words and Phrases
Your email’s subject line and body determine whether it goes to the inbox or the dreaded spam folder. One crucial thing spam filters do when they filter content is look for certain words or phrases often found in spam messages.

You can refer to the common spammy words to avoid mentioned above for reference.

Importance of a Balanced Image-to-Text Ratio and Properly Formatted Emails
Ensuring your email campaigns have a good balance of benin cell phone number database images to text is not just for looks; it is a key part of ensuring that they get delivered, engage readers, and are easy for everyone to access.

A good ratio of images to text is not just a design choice; it is also a strategic choice that affects how well the campaign delivers, how accessible it is, how engaged people are with it, and how successful it is overall.

Never forget to ensure its mobile optimization for a more responsive design and faster loading time.

Importance of Including a Clear and Easy-To-Find Unsubscribe Link
You must put an unsubscribe link in your emails because it shows that you respect your subscribers and want to communicate honestly.

Putting user preferences and feedback at the top can help email campaigns work better and build stronger customer relationships.