Calls and request categories

[md.a.z.i.z.ulha.kim4]

It’s impossible to meet users’ needs without understanding their true intentions. However, this task is complicated by the fact that users aren’t always clear about what they’re looking for.

Reasons for unclear user intentions:

do not fully understand their needs;
do not know how to formulate a request correctly;
additional information is needed to determine what exactly they need;
have no specific purpose.
Eliminating this uncertainty is a key aspect uk business email list of providing a quality search experience.

User requests can be grouped into several main categories:

informational - looking for general information;
navigational — they want to go to a specific site or page;
commercial — looking for products or services;
transactional — ready for action, for example, to buy something.
SparkToro's latest data provides some insight into the percentage of searches that fall into each of these categories.