The tool allows you to generate reports at the level of the entire advertising campaign

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There is another benefit to detailed data verification: Since Meta regularly updates its platform, such work allows you not to miss important changes. Stages of conducting an advertising audit in Facebook Ads 1. Obtaining high-level access to the account This is the first step a specialist should take. If you work with analytical reports provided by the client, there is a high risk of missing important information. Direct access to data expands capabilities by allowing you to: review additional information about campaigns and evaluate their structure and compliance with objectives; check how the performance and efficiency of the advertising campaign changed over time; evaluate the correctness of the settings.


At this stage, we recommend that you take care of your privacy and restrict access to your Facebook Ads account to those who no longer work with it. 2. Viewing and downloading indicators Campaign data can be viewed egypt phone number list by selecting all important metrics on the control panel. ad set, and individual ads (ad level). The following indicators are important for the audit: CTR; conversions; cost per click; conversion cost; coverage of the Republic of Kazakhstan; quality indicator; spent budget and others.


The Ads Manager dashboard lets you upload visual presentations with graphs that show the dynamics of metric changes. 3. Selecting a reporting tool In order to further process the downloaded data and visualize it, you need to decide on auxiliary tools. For example, it is convenient to analyze statistics, add comments to each report item and additional fields in Google Sheets. CSV files with data can be loaded into this application and continue working in it. It is convenient to use Google Presentations for data visualization. This way you can demonstrate the results to clients and colleagues.