Providing a good mobile experience to its customers must first and foremost respond to new customer uses. Indeed, since the emergence of smartphones in 2007 and the explosion of data, each of us can quickly find information. Today, we know that nearly 75% of Internet users worldwide do a search before buying. This statistic from Google shows that this emergence is mainly due to the increase in time spent on the web. The time spent on the web in 2012 (the beginning of broadband) was on average 2h47. In 2017 this consumption exceeded 4h. russia whatsapp data
In addition, mobile usage is now increasingly strong, even surpassing computers. The trend at the end of 2017 according to Hootsuite is that nearly 50% of web traffic comes from mobile. Statecounter, for its part, shows more precise statistics by stating that 52.36% of web traffic comes from mobile
Therefore, offering a mobile experience that meets customer requirements becomes a priority in terms of marketing strategy. User experience is the highlight of a customer-focused digital strategy. Therefore, we will see how it is possible to offer a perfect mobile experience for your customers.In the introduction, we saw various statistics showing the importance of the mobile experience these days. We saw that web traffic was dominant on mobile, but the question is why?
The first answer is quite simple. Mobile data plans are getting higher and lower and cheaper. As soon as we want information, we have it, at our fingertips and without any restrictions.
The second answer is due to changes in consumption patterns that have forced companies to rethink their strategies. Steve Patrizi, former head of partner at Pinterest and Marketing Manager at Stride, explains that mobile has changed the purchasing funnel for companies.