We review the importance of content marketing for the B2B sector and its relationship with inbound marketing.
Adding value is helping your customers do better.
If you have a real estate agency, it's about helping them plan a move better, or showing them how to take photos of a property to make it more attractive. If you sell construction materials, it's about helping them identify which supplies are most convenient, or even innovative, to carry out their projects.
This way of working helps your potential customers begin to build a relationship of trust with your brand and, when the time comes to buy, your company will be the first to come to mind. This means going beyond the usual function that your company carries out as a provider of products and/or services, and starting to position itself as a leader in the market thanks to the trust that has been generated by sharing valuable information for the client.
That's what content marketing is for : to add value to a universe of potential customers who are out there on the Internet and have a problem to solve. Content that focuses on the needs of your buyer personas generates traction: it connects your company with what the customer is searching for on the Internet (through search engines like Google, Bing, etc.) and brings them to your website. That's where it all begins.
Now, attracting a complete stranger and convincing them that your china phone number brand is the right fit takes time. It’s not a straightforward process, but rather different stages of what’s called a conversion funnel . Each stage has certain types of content attached to it to nurture and strengthen the relationship with the lead, generating enough trust so that salespeople don’t have to rush a contact by making cold calls.
Content attracts, stimulates, convinces, and brings people closer to making a purchase. It is a magnet that connects and also sows expectations. And when that person ⏤ now a contact in your database ⏤ is ready to buy, the seller has a history of interaction between the brand and its prospect in their favor, and can handle their doubts and demands with a different sensitivity. For this, for example, a contact manager integrated into all areas of your company is useful: so that there are no information gaps between the parts of the team.