LINE Marketing Strategy 2 "Interaction": Create diverse interactions and real-time customer communication services
LINE OA is built on the basis of dialogue. Merchants must not only continue to provide valuable content to retain customers (which may be discounts, practical information, or content of personal preference), but also must create two-way interactions and cultivate relationships, as if they truly become customers. LINE friends can hold lottery games , psychological tests and other rich gameplay to increase the interactivity and fun of LINE OA and reduce the blocking rate.
In addition, merchants can take advantage of LINE's real-time conversation and send instant messages to serve customers after they visit the store or check out online, such as notification messages , real-time russia whatsapp phone number customer service , automatic satisfaction surveys, etc.
LINE marketing can use LINE plug-in modules to increase the interaction rate. For example, Crescendo Lab provides rich game modules such as lottery, gashapon, slot machine, and Monopoly.
Crescendo Lab provides rich and fun game modules, which are more attractive when paired with lottery tickets and increase interaction!
LINE Marketing Strategy Three "Diversion":
Creating consumer-centered "omni-channel marketing" has become a trend. Merchants must also keep LINE OA open to other online and offline channels to reduce breakpoints in consumer experience. Merchants can combine LINE's member-binding mechanism to allow customers to join LINE OA naturally from the official website or e-commerce platform; or encourage customers to scan QR codes to LINE OA in stores to continue serving customers online.