Surely, on more than one occasion you have found yourself in the situation of having to buy furniture . An activity that some people love and that for others is a real nightmare. For all of them, IKEA has found a brilliant solution with the help of the latest technologies .
The Swedish furniture manufacturer has launched IKEA Place in a surprising partnership with Apple announced at the company's latest major event . The starting point is augmented reality through ARKit for iOS 11 that we learned about at the beginning of last summer.
With this technology in hand, Apple contacted IKEA to develop an application through which you can view its popular furniture in augmented reality on an iOS device before purchasing it.
IKEA Place allows us to view in real time via iPhone or iPad how one of its furniture or decorative elements would look in a specific space. If we like how it looks, we have direct access to the website to be able to buy it directly.
Simply open the app, point the camera on your Apple device at the space where argentina phone number you want to place the piece of furniture, and the magic of augmented reality will do the rest. You'll find a catalogue with more than 2,000 IKEA products . The advertising campaign was developed by 72y Sunday Amsterdam , Assembly and Allison + Partners .
http://www.youtube.com/watch?v=-xxOvsyNseY
A technological solution that, in the words of IKEA's head of digital transformation, Michael Valdsgaard, "will allow us to make safe purchasing decisions ." Especially if we take into account that we can share the images we make of future decorations so that family and friends can give their opinion before deciding on the desired piece of furniture.