Looking for a name for your company? When choosing the name of your SME, please do not name it “Rosita”
A good name can contribute a lot to the success of your business, however, when push comes to shove, we use the name of our daughter, wife, or grandchild. Does “Abarrotes Lucy”, “Estética Abril”, “La esquina”, “Carnes Don Pepé”, “El c@fe…” sound familiar to you? Don’t make the same mistake.
To create the name of your product or company, it is best to have a marketing agency help you. If you are an entrepreneur or owner of a small business and you are just starting out, your budget may be limited, but this does not diminish the responsibility of choosing the name of your company, on the contrary, it is a great opportunity.
It is important to have survey software that will help you make better decisions.
Below are some ideas for selecting the best name for your business .
Importance of your SME's name
When we start a business we are all full of enthusiasm, we choose the paraguay phone number paint color, the furniture, we have strategies to attract clients and we are eager to open the doors, however, no matter how much we want to postpone it, we must give the business a name.
Finding the best name is not an easy task. However, in the long run it can bring us many benefits. The name combined with your logo and slogan will be your letter of introduction, together they will be a key element in your company as they will carry an implicit meaning such as: what you do, who you are, what you offer, etc.
What do you want to communicate?
First you need to know What? and then comes the How: What do you want to tell your customers with your name? A good name will always communicate to your customers who your company is and what it does with less effort.
Below are some reference points you can use to help you decide which elements you want to emphasize in your name.
Describe your business : a pastry shop
Differentiate your business from the competition : fine pastries, lower prices, etc.
What you do best : fast, excellent quality, homemade, fresh, etc.
What do you want your customers to remember? : freshness and homemade
What part of your business do you want to emphasize? : freshness and flavor
Strategies for defining your name
I ask you to take a moment to look at the names and brands of the cars, soft drinks, banks, computers, restaurants, clothing and other items that you and I consume: most of them do not exceed seven letters. Have you ever wondered why this is? Have you noticed that Kentucky Fried Chicken (KFC) goes to great lengths to be remembered simply by its initials?
Let's start by recalling computer names: Dell, Sony, HP, Mac. What do they have in common? A lot. Here are some of the characteristics that your name should contain:
The 7 letters , the shorter it is, the easier it will be for customers to remember your name.