Research is not just about asking questions

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pappu636
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Joined: Thu Jan 02, 2025 8:41 am

Research is not just about asking questions

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Trusted research to understand the business of entrepreneurship

Research is not just about asking questions on a form or by any other means.

Entrepreneurs often feel the double need to know the market they will target and not have too much budget to carry out a professional market study.

The common problem for those who have already started their business may be: they have positioning problems, problems capturing leads (prospects), lack of knowledge of the target client, of the basic business indicators, not measuring the quality of their service, or not knowing the reasons why their clients leave, etc. With this situation, it is clear that there is a great need to carry out market research .

This is a real case about an e-commerce that I had this week.

After the initial meeting where they presented us with the business problems, we presented them with a complete market research proposal, with different work phases: a) analysis of their database to understand and analyze their basic business indicators and current customer profile; b) qualitative research phase with interviews with potential customers and other users of the service, and c) a survey.

Each phase will provide an analysis and vision of the market situation, from which we draw conclusions and priority recommendations for action. The study is not cheap, but the return on investment will be the most important aspect to consider when investing in the study.

After reviewing the budget, many entrepreneurs, in order nigeria phone number reduce costs, consider carrying out part of the study on their own, without the advice and knowledge that a researcher will provide. What a serious mistake!

This is when it is necessary to warn that “just asking questions is not research…”

Because research is “discovering”, it is analyzing, bringing to light what we do not know in order to find a solution. So far so good, if you ask questions you have answers, and you can discover something, you can bring unknown topics to light. But if you do not do it with due rigor, the rigor of the scientific method, in your research you can make serious mistakes. You can reach erroneous conclusions without knowing it. You can discover an unreality. And this is very dangerous, because honestly, you will base your business idea on a conclusion without a basis.
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