The use of mobile devices in people's daily lives is something that is growing day by day around the world, because mobile applications help us to make our lives and work easier to manage. 49.5% of the world's population uses smartphones and the trend is growing, this is something that companies and brands can take advantage of.
Sooner or later, companies have to adopt technology and have a presence on the Internet through a website or mobile applications in order to reach more people, whether within their territory of residence or worldwide, and thus have more influence over their clients and potential clients who use smartphones.
It is well known that smartphones not only make it easier for users to find companies and brands of their choice instantly, but they are also a great window for companies to make themselves known, reduce costs and increase their sales.
The Valley Digital Business School, comments that to create successful mobile applications the following steps must be followed:
Operating Systems: You should consider which operating system you want to target for your application. It could be Android, which is Google's mobile operating system and has the highest market share at over 80%. It is followed by Apple's mobile operating system, iOS, which has a market share of 15% and is the leader in tablet sales with the iPad. There are luxembourg phone number also other mobile operating systems that do not have a significant market share, but should still be taken into account, such as: BlackBerry OS, Symbian, Ubuntu Phone and Firefox OS.
Usability and customer experience : When you download the app, the first thing you do is open it to look at the app's options, how it navigates, and how it works. The average user doesn't have much patience when it comes to navigating an app, so if the app doesn't have intuitive navigation, the user will discard it. The first impression always counts, and this is also true for apps. If it isn't visually appealing and doesn't have intuitive navigation, it won't please the user and therefore won't have the desired success.
Security: If the application is going to handle the user's personal and financial data, it is essential that it has very high security standards, so that the user feels safe when depositing their data in the application.
Monetization: There are currently several ways to monetize mobile applications. It can be by making the application paid, free with different variants such as: including advertising, paying to remove advertising, paying to include some improvements, freemiun (free with micropayment, as we see in video games). It must be established what type of monetization is preferred, although some of these may be a little annoying for the user.