The "metaverse" that Mark Zuckerberg announced a couple of months ago with great fanfare promises to be a real economic paradise for the brands that set up shop there , particularly for firms in the world of fashion.
Gucci, Balenciaga and Ralph Lauren have already sunk their teeth into the “metaverse” (whose vast domains go, by the way, far beyond Meta). However, it seems that this concept will not only water the coffers of those who are already big in the fashion universe but will also fill the pockets of much smaller and more modest designers.
And if not, here's a good example: Monica Louise, a young Canadian digital clothing designer of just 28 years old, is making a fortune in the largest "metaverse" in Asia: Zepeto .
Based in South Korea, Zepeto has nearly 250 million users , who roam around this "metaverse" equipped with avatars or digital representations of themselves.
clothes, which is why the virtual latvia number data fashion market is booming on Zepeto , where a whopping 1.6 billion fashion items have already been sold, according to Business Insider .
The “metaverse” is already generating a lot of money from the sale of digital clothing
Monica Louise, who designs and sells digital clothing , is benefiting from the irresistible rise of virtual fashion on Zepeto .
Monica Louise, also known as Monica Quin, can earn up to six figures for her designs .
The designer sells her clothes using the virtual currency used for transactions on Zepeto: “zems”. Her items are priced between 1 and 5 “zems”.
For every sale worth 5,000 "zems" the creators of Zepeto receive 93 euros.
Zepeto was launched three years ago and just a month ago it was valued at $1 billion (around $884 million) in a funding round led by Japanese firm Softbank.
On Zepeto, where the teenage audience predominates, 70% of users are women.
"Metaverses" like Zepeto have a lot of potential for brands (whether they are in the fashion world or not) , which could open their own stores there in the future. Not surprisingly, the sale of digital parcels is currently on the crest of the wave precisely for this reason.