YouTube is well aware that the creators who populate its populous platform are the backbone of its business. For this reason, and in the face of growing competition from channels such as Twitch , the Google subsidiary has decided to expand the monetization options it makes available to creators with the ultimate goal of retaining them by its side (and preventing them from taking their content elsewhere).
of YouTube, emphasizes that the community that orbits around the famous video platform “has grown incredibly” during the coronavirus pandemic. And creators have played a huge role in this growth. Never before have so many people published so much content on YouTube , insists Vojcicki.
Not surprisingly, the number of channels generating annual revenues of over $10,000 h lithuania number data as grown by 40% over the past year. To adequately reward creators for their efforts in fueling YouTube's growth, they will see their monetization opportunities expanded , Vojcicki said.
YouTubers now have up to ten different ways to generate income. And in 2022, they will have even more opportunities in terms of monetization (also through podcasts).
Creators will be able to increase their earnings on YouTube through “live shopping”
Creators will also have the option to generate additional revenue through shopping offers. Live shopping tools will continue to develop, and shopping features through short videos will begin to be tested. Creators will also be given the opportunity to tag products in their videos so viewers can purchase them directly from YouTube.
In 2022, YouTube will also debut new features that will expand the possibilities for YouTubers on a creative level. For example, creators will have the option of using audio from other videos in YouTube Shorts (thus looking in the mirror of TikTok).
YouTube is also looking ahead to 2022 with a firm determination to free its platform from the clutches of potentially harmful content. Wojcicki assures that the platform will continue to work to effectively combat hate speech and “fake news” . “The fight against disinformation and other content of a harmful nature is our top priority,” insists Wojcicki.