Customer feedback is also crucial for a small business owner, especially if you want to know how customers feel about a service or everything related to a new product. If you want to get detailed information about your current and potential customers, I recommend that you conduct social media market research to get to know your target audience.
I invite you to read: How to discover the needs and interests of your target audience .
It all involves asking targeted questions that can answer who, what, when, where, why and how, so that you can gather information and help improve your business; to find out if the launch of a new product is what they are waiting for or to evaluate that service you already have on the market and you really don't know if it is focused on the right target. On many occasions, products and/or services are launched on the market without carrying out a market study beforehand.
All of these questions would not arise if you had previously done research before launching your product or service on the market. Sometimes we think that what we have created is the best and that it will be a success, but it is not enough for you to know it alone or to ask a small group of friends or family.
You really need to be more objective and ask people who are not in ivory coast phone number your circle, but who are your target audience. They will not know you and will answer you honestly and objectively. And you will really know if the investment you are about to make will have the economic return you expect. Because one thing I am sure of is that you do not want to throw money away.
You may be interested in learning about: Research as a basis for strategic planning .
If you don't have the budget to conduct a market study at a national level or for your entire target market, you can do it with the appropriate segmentation and stratification. I can tell you that today there are many more ways to avoid going in blind. And one of them, and a very effective one, due to the great impact and use they have, is social networks. Yes! Just as you are reading it, through them you can capture a lot of information.
You can conduct online surveys through social media because many consumers connect with each other and with companies that have a presence through social media. So, you can perfectly use them to carry out your qualitative market research through this means, but let's do it right.