Customer research is a fundamental step to accurately understand who uses or will use a brand's products or services, why, how, where and when they will do so.
If you want to know what it is about and how to do it correctly, in this article we have compiled the most important steps that you should take into account.
What is customer research?
Customer research is conducted to identify customer segments, needs, and behaviors. It can be done as part of market research, user experience research , or design research.
It generally focuses on researching current or potential customers of a specific brand or product in order to identify unmet customer needs as well as business growth opportunities.
Customer research can be conducted using a variety of quantitative and qualitative research methods , such as interviews, surveys, focus groups, and field studies.
It also often involves desk research of online reviews, forums and honduras phone number social media to explore what customers are saying about a product.
Steps to conduct customer research
A well-organized customer research process produces valid, accurate, reliable, timely, and complete results. Research results that accurately reflect the opinions and needs of your customers will help you grow your sales and improve your operations.
To obtain the results you need to establish and follow the processes established in the selected research methods.
Customer Research Process
1. Set your goals
Keep in mind the client's research objectives and define them that identify what you need to know and what you are going to do once you get the information. Make sure your objectives do not presume your outcome, and define them intelligently:
It's specific – Clearly define what you want to achieve
M edible – Set concrete measures so you know when you have achieved your goals
Achievable – With goals set that are within your capacity and budget
Results-oriented – Goals that help improve specific aspects of your business
Deadline – Set goals that can be achieved when you need them.
Learn some other tips to optimize your market research
2. Plan your research
Good planning allows for the use of creative and logical approaches to selecting research methods to gather information.
Your plan will be influenced by the type and complexity of the information you need, the skills of your market research team, how soon you need the information, and your budget. Make proper strategic planning for your market research
Identify your list of questions and decide on the research methods that will best achieve your objectives. Detail your research approach and give some initial idea of how you will classify and analyse the data.