Advantages and disadvantages of Matomo

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In conclusion, measuring the success of an influencer marketing campaign is essential to assess its profitability and optimize your future campaigns. Performance metrics include the number of views, clicks , and conversions , as well as the CPE . By using the right analytics tools and comparing results, you will be able to improve the performance of your influencer marketing and strengthen the relationship with your audience.Today, we’re going to compare two website tracking platforms: Matomo and Google Analytics. Both of these analytics software are popular tracking solutions that allow you to track and analyze your website statistics. They both offer advanced technologies to help you understand how users interact with your site , which pages are most popular, where traffic is coming from, or which pages are visited the most.

Matomo, formerly known as Piwik, is an open-source tracking solution, meaning that the code is freely available and can be customized to meet the specific needs of each user. Google Analytics, on the other hand, is a website tracking solution from Google, which is used by millions of WordPress users worldwide. Although both analytics software have different versions, they offer similar information, they have key differences that we will look at now.


It is a self-hosted tracking solution , which means you have full control over the data collected and its storage, you don’t have to manage hosting. You can install Matomo on your own server and customize the kenya phone data information according to your needs. Matomo also offers an easy-to-use interface and a variety of advanced tracking to analyze customer behavior to optimize conversion, such as real-time visitor tracking, monitoring your website, tracking custom events and goals, and more.

However, the main drawback of Matomo is that it requires technical skills for installation and maintenance. If you are not comfortable with web technologies, you may need help from an agency for the installation and initial setup of Matomo self-hosted hosting. Additionally, while Matomo allows you to track customer behavior through statistics reports , it does not have the same data processing resources as Google Analytics.

Advantages and Disadvantages of Google Analytics