Brands are focusing their strategy on the digital environment and on young consumers. To reach the latter, it is necessary to know how to differentiate between the different age groups. Generation Z , for example, presents numerous differences with its predecessors.
This is a group of people who have grown up with more access to technology and the internet than anyone else . For them, it is a way of life, of consuming and socializing, not an obsession.
It is noteworthy that data privacy is not as much of a priority for them as it may be for millennials . This is because half of Generation Z feel they have control over their personal data.
In short, it is made up of people from whom firms still have a lot to learn in order to connect with them and offer them more personalized strategies.
“This generation has been raised with technology and can therefore adapt to a variety of formats and types of content. As such, companies have a unique opportunity to merge advertising and content strategies for this audience, as well as create different touchpoints with their consumers,” says Anne Jarry , marketing director for Europe and North America at omnichannel marketing and customer experience platform Selligent Marketing Group .
With them, we review two very important points to understand Generation kuwait number data Z, which could be the salt and pepper to season the perfect recipe that attracts them from the first bite.
The 'phygital' experiences
To reach younger consumers, it is not enough to have a presence in the digital and physical world. What is expected of brands is to make technology improve their physical experience, in fact.
prefers to shop in-store in several categories , such as electronics (43% vs. 37%) and clothing (43% vs. 40%). Generation Z also visits physical stores more frequently than any other age group: 59% visit a store at least once a week.
All of this leads us to one conclusion: retailers need to reinvent themselves and offer a phygital shopping experience . This involves using both a physical and online strategy to attract this generation.
This applies not only to stores but also to the media. Generation Z does not look for information in traditional media , but rather on other types of platforms. In fact, 49% say they are more likely to make a purchase after seeing a post or advertisement on social media than through any other channel (SMS, website or email).
To search for information, young people who make up this generation turn to influencers , on platforms such as TikTok (23%, twice as many as other generations), or YouTube 49% (compared