Example of a truncated meta description

[sharminakter]

Here is an example:

Truncation can hurt your CTR.

Typically, Google cuts meta descriptions at around 960 pixels (or about 152 characters) on desktop. And 680 pixels (or about 105 characters) on mobile.

You may find higher estimates: 155 characters is a common recommendation for meta description length. But our tests show that 105 characters is safer. And it can help you get a high CTR.

The exact number of characters displayed in a snippet depends on several factors, including:

The user's device (for example, there is more space on a computer than on a mobile phone).
The width of the characters (for example, an "m" uses more pixels than an "i")
The user's search query (bold words take up more pixels)
Mobile meta description length ranging from 99 to 105
Tip: Place the most important information at italy phone data the beginning of your meta description. This also helps to grab readers' attention.

2. Add the Main Keyword
Each meta description should include the page's primary keyword , which is the main search query you want the page to rank for.

This won't directly impact your SEO, but it may encourage users to click. This is because Google often bolds words that appear in the query (or synonyms).

Let's say you want to rank for "best running shoes."

If the phrase is not specifically mentioned in the meta description, people might think the page is not relevant.