The activity that Spaniards carry out most on the Internet, specifically 81% of Internet users, and only behind instant messaging, is searching for information, according to the AIMC . In the field of e-commerce, according to ONTSI , nearly 8 out of 10 Internet users rely on web search engines to obtain information about their purchases.
In 2022, according to a report created by Search Engine Journal and Moz, SEO investments by companies remained similar to 2021, with an average investment between $1,000 and $5,000 per month and mainly allocated to Google search engine optimization. This is because Google has a search engine market share of over 92%, according to Statista, and is also the most visited website in the world and in Spain.
All of these data explain why improvements in the field of SEO norway number data to boost brand visibility remain essential in 2023: they represent a strategic line for marketing departments of companies of all sizes and sectors.
, provider of the Digital Experience Platform (DXP) implemented in the cloud, and SIDN Digital Thinking , a Spanish digital business consultancy, there are 4 major myths still very present about SEO and that can be a significant burden for the advancement of the digital strategy of organizations. These are: