Facebook will be able to better engage people through a

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I hope you leave this text a little more relaxed than when you clicked on it and that you enjoyed the updates from Google Bard. By the way, do you want to stay up to date with Marketing best practices? Then sign up for The Beat, the Rock Content interactive newsletter. There, you will find all the trends that matter in the Digital Marketing scenario. I’ll see you there! Meta is testing a new feature – promotional ads – with the aim of helping brands to have more direct contact with their consumers through Facebook. According to the company, it will be easier for consumers to take advantage of discounts on a first purchase, and promotions offered by brands.

The various lead gen form updates will make it easier for south korea phone numbers users to connect with companies through simplified information sharing tools. What are promotional ads? As published by Meta: “ Promotional ads can help people find opportunities to save on products and deals from brands they love. Starting in the US, UK, Canada and India, select advertisers onvariety of features that make it easier to find, apply and manage deals that are relevant to them, such as seasonal sales, first purchase discounts and holiday promotions.” The idea is that, as users see an ad with a special promotion on Facebook, they can click to claim the offer where the discount code will be automatically applied, instead of manually entering it as normally when checking out.

In a demo made by Meta, the company showed that when a user clicks on a sponsored post on Facebook, they are taken to a page with a list of products with a discount tag in the bottom right corner where they can claim the 15% discount, as shown in the example above. This can be a great way to drive direct sales in the Facebook app, helping consumers and businesses close deals faster. New lead generation products Meta also announced a variety of lead generation products, in order to make lead ad products more dynamic, allowing the question and answer forms made by a store to be automatically updated according to what people respond with.