During the pixel installation process, you will need to verify your domain and set up web events (Aggregated Event Measurement). Paid Media Pros offers a simple video tutorial on setting up web events.
how to advertise on facebook - configure web events
Please note that you can always women database return to the domain verification process by going to Brand Safety > Domains, and return to the event setup process by going to Events Manager.
Create your Facebook advertising campaign
Now click on the hamburger menu in the top left corner (All Tools ) and select Ads Manager.
how to advertise on facebook - ads manager
On the left, select "Create".
facebook ad manager - create ad
Select your campaign objective
Facebook offers three categories of campaign objectives: Awareness, Consideration, and Conversion .