Changing the URL (permalink) of an existing

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Changing the URL (permalink) of an existing blog post without setting up a 301 redirect will result in what’s called a broken link.

Broken links are very bad for the SEO health of your website—because when someone clicks on a broken link somewhere out on the Internet or in search engine results, they’re essentially landing on a blank page that no longer exists. Especially when external links from other websites exist you don’t want them leading to broken content.

When this happens, it will lead to a high bounce rate because those visitors will immediately leave.

Search engines will notice that and decrease your organic rankings accordingly, so that they’re not sending traffic to an empty page on your website. And if you have multiple broken links on your website, search engines will likely egypt phone number database or penalize your website as a whole—resulting in an all around bad situation that’s easy to avoid.

Always 301 redirect any post or page you plan on moving to a new URL. Redirects are essential anytime you change URL structure on your website.

How to make SEO-friendly permalinks
If you’ve started your blog using WordPress, the CMS that powers more than 40% of sites on the Internet, then making SEO-friendly permalinks is extremely easy to do.

WordPress comes with a few default, out-of-the-box options for permalink structures that get automatically assigned to new posts and pages—as you begin drafting them. Best of all you don’t have to fiddle with htaccess files or HTML to create permanent URLs in WordPress.

Simply navigate to Settings > Permalinks like so:

What is a Permalink and How to Make SEO-Friendly Permalinks in WordPress
WordPress permalink settings
After clicking on Permalinks, you’ll be presented with the below page of options.

See the clear warning up top? It says, WARNING: Changing your permalinks settings can seriously impact your search engine visibility. It should almost never be done on a live website.