Beyond the business model, good corporate communication is essential for an organization. Whether multinationals or SMEs, they all require coherent messages to focus their efforts on a common goal.
Without a doubt, the act of communicating within a company can make the difference between success and failure. To fully understand its importance, we will begin by defining what it is exactly in the business environment.
Communication in an organization is the process of transmitting a message or information that is relevant to the company. Although it may seem like a basic concept, its application can be incorrect if it is not managed properly.
In this article we will learn more about the different types of business communication that exist, as well as the most assertive way to manage it within a company environment:
Types of business communication
There are different types of business communication. These can be distinguished by the following:
Formal or informal communication
When a member of the organization has a hierarchical level within the company, he or she must use formal communication. Likewise, if it is to a subordinate, always using the channels established by the company.
Formal communication will deal with technical aspects that are linked to the employees' tasks. This type of business communication is respectful and focuses on the organization's purpose and objective.
Informal communication at work , on the other hand, is characterized by being much more flexible and natural. It will be centered on interpersonal relationships, which has an effect on well-being at work.
Informal communication in companies is characterized by being much more natural and flexible. Its effect within the organization can be a source of well-being.
Another important factor in informal communication is that it can be misinterpreted and go beyond the workplace. This is why it is very difficult to control within the organization, which is why greater effort is required.
Internal or external communication
The next type of business communication is internal and external. The former is key for the company to function properly and have good human resource management.
Among the channels used for list of telegram users in lebanon internal communication are: emails, corporate magazines, employee manuals, among others.
External communication , on the other hand, is an element used to promote the company . It also serves to make it known, improve its image or resolve any incident. The objective is for the company to appear trustworthy.
External business communications include: operational, strategic and awareness-raising:
Strategic : Marketing is involved in this aspect. Through it, strategies are used to position the brand within the market, even surpassing its competition.
Operational : communicative activity that focuses on the development of the company's daily tasks.
Of notoriety : is the information that the company discloses to make itself known. It can also be used to advertise its services or products.
Verbal or horizontal communication
The next type of business communication is vertical communication. This is divided into ascending and descending. The first type occurs when subordinates report something to members of a higher hierarchy.
Vertical communication also includes downward communication. In this case, it is when higher-ups or managers communicate or inform their workers of a requirement.
However, business communication can also be horizontal. It occurs between employees who have the same hierarchical level in the institution. It could be formal or informal.
How to manage good business communication?
Now that we know more about business communication, it is necessary to delve deeper into how to manage it:
Generate empathy
Having an empathetic attitude in business communication helps improve communication. This consists of observing and putting yourself in the other person's shoes. In this way, the appropriate language will be found to start a conversation.
Show enthusiasm for work
Talking about work with passion can instill confidence in employees , encouraging them to achieve the same goals as you. All because there is conviction and confidence in the team's work, a step that is vital to achieving common goals.
For example, if you are developing a project within your company, hold a meeting with your employees. Let them know the progress that has been made, the findings that have been identified, and give them words of encouragement that will motivate them to continue.
This is why, with a clear message and recognition of their work, employees can be motivated and satisfied.
Follow up and repeat messages
When you send a message, it should be direct and clear to avoid misunderstandings . That is why you should follow up to verify that it was understood correctly. To do this, you can use the repetition technique.
Although it may seem tedious, reiterating information will help those who have any doubts about your message . It will also convey that you are willing to resolve any important concerns your team may have.
Encourage group activities
Finally, you can manage good business communication through techniques that encourage teamwork. For example, reintegration activities, presentations, questions and answers.
It is also important that these types of activities can be carried out while maintaining a safe distance and ensuring team sociability. This allows workers to see each other in a different light and smooth out any differences.